Twitter
and Instagram
Twitter: Twitter provides and encourages communication
between multiple parties in a public forum, allowing you to get instant feedback
from customers and potential clients. Because the communication on Twitter is
open for everyone else to follow, it encourages openness and accountability in communications.
Twitter
is an American microblogging and social networking service
on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can
only read them. Users access Twitter through its website interface, through
Short Message Service (SMS) or its mobile-device application software
Twitter allows you to:
- Easily promote your research,
for example by providing links to your blog stories, journal articles and
news items.
- Reach a large number of people quickly through
tweets and retweets.
- Follow the work of other experts in your
field.
- Build relationships with experts and other
followers
Instagram: Instagram is a social networking app made
for sharing photos and videos from a smartphone. Similar to Facebook or Twitter,
everyone who creates an Instagram account has a profile and a
news feed. When you post a photo or video on Instagram, it will be
displayed on your profile.
Here are seven
benefits of Instagram that you might not know:
1. More
Businesses & Consumers Are Joining Every Day. ...
2.Easy to Target
(and Retarget) Your Audience. ...
3.Use All the
Visual Marketing Features on Instagram. ...
4.Engage with
Customers Where They Spend Their Time. ...
5.Build Up
User-Generated Content.
Meaning of blog
A
blog (also called a web blog or weblog) is a website consisting of entries (also
called as possts) appearing in reverse chronological order with the most recent
entry appearing first . Blogs typically include features such as comments and
links to increase user interactivity.
Blogs are created
using specific public software.
There are 6 steps to start to blog.
1.Choose a topic2.
Create an account.3. Claim your domain name.4. Customize the design.
5. Create some unique
content.6. Publicize.
Or 1. Pick a blog name.
Choose something descriptive.
2. Get your blog online.
Register your blog and get hosting. 3. Customize your blog. Choose a free template
and tweak it. 4. Write and publish your first post. 5. Promote your blog. Get more
people to read your blog. 6. Make money blogging.
Facebook
|
Linkedin
|
1) It is a popular free social networking website
that allows users to keep in touch with friends, family and colleagues.
|
1) It is a social networking site designed
specifically for the business community.
|
2) It is a social platform designed to allow
people to communicate with one another with photos, videos and messages.
|
2) It is a professional social network that
focuses on job seekers and recruitment.
|
3) It is more of a platform not so much as an
application.
|
3) It is a designed as an information rich system
and not a photo and personal sharing system like other social media tools.
|
4) Mixing professional and personal networks can
be very tricky.
|
4) Linkedin's business value is driven by its
ability to grow, monetize and expand the professional network.
|
5) It is more of a friendly community, focused
around sharing photos, keep in contact with family and friends.
|
5) It is more of corporate and business related
tool.
|
6) The site is available in 140 different
languages.
|
6) It is available in 24 languages.
|
7) It offers a range of privacy options to its
members to have a public or private profile.
|
7) It offers a gated access approach where
contact with any professional requires either an existing relationship or an
introduction through a contact of theirs.
|
8) Headquarters at Menlo Park, California, USA.
|
8) Headquarters at Sunnyvale, California, USA.
|
E-magazine.
An
online magazine is a magazine published on the Internet, through bulletin board
systems and other forms of public computer networks.
There are three steps in creating a online
magazine:
(1) Planning the specifies of the magazine.
(2) Setting up the magazines website and designate
(3)Building an audience and creating content
(1) Planning the specifies of the magazine:
(a) Decide the kind of magazine
to be published: All types
and genres of magazines can be
published online, from
international news magazines to small literary reviews. Before
creating any online content, we need to nail down a specific plan for
the magazine.
(b) Reach out to established magazines
for advice: A polite email to
the editor of a small magazine
could result in an informative conversation which will help in the
establishment of the magazine.
(c) Establish a budget: Determine how much money is needed to start
and maintain the magazine.
The
factor that how much financial income will the magazine generate should also be
considered.
(d) Create a business plan:
Formulate a strategy to publish the magazine. The business plan should
include financial goals for the magazine and
various other expenses.
(e) Reach out to local businesses about
advertising: If the
magazine will not have financial income
through online subscriptions, it may need to sell advertising space on
the website.
(2) Setting up Magazine's website and design:
(a) Choose a name for the magazine:
Select a name that will draw customers to explore the
magazine, and also that describes the magazine content.
(b)
Trademark the title to protect the name: Once the name is selected for the magazine,
register the name. This will prevent other magazines from using the
name.
(c) Design the magazine website layout
and logo:
Display the magazine's
title and logo in a way that will catch the eye of the readers.
(d) Code the website: This is the point at which the magazine's
website is built figuratively.
Consider
how you want the magazine to catch a reader's eye, and where the content needs
to appear.
(3) Building an audience and creating content:
(a)Build up the audience for
the magazine: In business terms,
we need to market the magazine
in person and online, in order to
attract new readership.
(b)Email potential audience members: This could include everyone in the contact list. We can
(b)Email potential audience members: This could include everyone in the contact list. We can
use email service to get Subscriptions and remind customers when new
issues are available.
(c) Outline the plan for online magazine
content: Brainstorm topics that needs to be included in
the magazine and consider what type of content to be included.
(d) Start publishing content: No magazine is truly up and running until
it has begun to publish content online.
(e) Include visual and audio content as
appropriate: Since the magazine
will be web-based, wewill be able to host video and audio content in the magazine.
Online magazine
An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. Some online magazines distributed through the World Wide Web call themselves webzines.
How to Start an Online Magazine
- Pick a topic for your magazine. ...
- Do research to find out if there's a market for your idea.
- Think of a title for your magazine that includes search-engine optimized keywords. ...
- Get an Internet domain name.
- Decide if you're going to hire someone to design your website or if you're going to do it yourself.
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