Wednesday, 11 September 2019

Social media, e-magazine


Twitter and Instagram
Twitter: Twitter provides and encourages communication between multiple parties in a public forum, allowing you to get instant feedback from customers and potential clients. Because the communication on Twitter is open for everyone else to follow, it encourages openness and accountability in communications.
    Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software
    Twitter allows you to:
  1. Easily promote your research, for example by providing links to your blog stories, journal articles and news items.
  2. Reach a large number of people quickly through tweets and retweets.
  3. Follow the work of other experts in your field.
  4. Build relationships with experts and other followers
Instagram: Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile.
Here are seven benefits of Instagram that you might not know:
1. More Businesses & Consumers Are Joining Every Day. ...
2.Easy to Target (and Retarget) Your Audience. ...
3.Use All the Visual Marketing Features on Instagram. ...
4.Engage with Customers Where They Spend Their Time. ...
5.Build Up User-Generated Content.
Meaning of blog
     A blog (also called a web blog or weblog) is a website consisting of entries (also called as possts) appearing in reverse chronological order with the most recent entry appearing first . Blogs typically include features such as comments and links to increase user interactivity.
Blogs are created using specific public software.
There are 6 steps to start to blog.
1.Choose a topic2. Create an account.3. Claim your domain name.4. Customize the design.
5. Create some unique content.6. Publicize.
Or 1. Pick a blog name. Choose something descriptive.

2. Get your blog online. Register your blog and get hosting. 3. Customize your blog. Choose a free template and tweak it. 4. Write and publish your first post. 5. Promote your blog. Get more people to read your blog. 6. Make money blogging.


Differences between face book and linkedin.

                   Facebook
                  Linkedin
1) It is a popular free social networking website that allows users to keep in touch with friends, family and colleagues.
1) It is a social networking site designed specifically for the business community.
2) It is a social platform designed to allow people to communicate with one another with photos, videos and messages.
2) It is a professional social network that focuses on job seekers and recruitment.
3) It is more of a platform not so much as an application.
3) It is a designed as an information rich system and not a photo and personal sharing system like other social media tools.
4) Mixing professional and personal networks can be very tricky.
4) Linkedin's business value is driven by its ability to grow, monetize and expand the professional network.
5) It is more of a friendly community, focused around sharing photos, keep in contact with family and friends.
5) It is more of corporate and business related tool.
6) The site is available in 140 different languages.
6) It is available in 24 languages.
7) It offers a range of privacy options to its members to have a public or private profile.
7) It offers a gated access approach where contact with any professional requires either an existing relationship or an introduction through a contact of theirs.
8) Headquarters at Menlo Park, California, USA.
8) Headquarters at Sunnyvale, California, USA.
 E-magazine.
        An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks.
There are three steps in creating a online magazine:
(1) Planning the specifies of the magazine.
(2) Setting up the magazines website and designate
(3)Building an audience and creating content
(1) Planning the specifies of the magazine:
            (a) Decide the kind of magazine to be published:  All types and genres of magazines can be     
                   published online, from international news   magazines to small literary reviews. Before
                   creating any online content, we need to nail down a specific plan for the magazine.
          (b) Reach out to established magazines for advice:  A polite email to the editor of a small magazine
               could result in an informative conversation which will help in the establishment of the magazine.
         (c) Establish a budget:   Determine how much money is needed to start and maintain the magazine.
           The factor that how much financial income will the magazine generate should also be considered.
        (d) Create a business plan: Formulate a strategy to publish the magazine. The business plan should
             include financial goals for the magazine and various other expenses.
         (e) Reach out to local businesses about advertising:  If the magazine will not have financial income
               through online subscriptions, it may need to sell advertising space on the website.
(2) Setting up Magazine's website and design:
             (a) Choose a name for the magazine: Select a name that will draw customers to explore the
                   magazine, and also that describes the magazine content.
            (b) Trademark the title to protect the name:   Once the name is selected for the magazine,
                   register the name. This will prevent other magazines from using the name.
             (c) Design the magazine website layout and logo:
                         Display the magazine's title and logo in a way that will catch the eye of the readers.
            (d) Code the website:  This is the point at which the magazine's website is built figuratively.
     Consider how you want the magazine to catch a reader's eye, and where the content needs to appear.
(3) Building an audience and creating content:
  (a)Build up the audience for the magazine:  In business terms, we need to market the magazine
      in person and online, in order to   attract new readership.
  (b)Email potential audience members:   This could include everyone in the contact list. We can
         use email service to get Subscriptions and remind customers when new issues are available.
   (c) Outline the plan for online magazine content: Brainstorm topics that needs to be included in
           the magazine and consider what type of content to be included.
 (d) Start publishing content:    No magazine is truly up and running until it has begun to publish content online.
 (e) Include visual and audio content as appropriate:  Since the magazine will be web-based, wewill be able to host video and audio content in the magazine.
Online magazine
      An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. Some online magazines distributed through the World Wide Web call themselves webzines.
How to Start an Online Magazine
  1. Pick a topic for your magazine. ...
  2. Do research to find out if there's a market for your idea.
  3. Think of a title for your magazine that includes search-engine optimized keywords. ...
  4. Get an Internet domain name.
  5. Decide if you're going to hire someone to design your website or if you're going to do it yourself.

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